The first page in our 2011 album was Whisky Live London at the Honourable Artillery Company. Last year, THE WILD GEESE® Irish Whiskey received some very encouraging feedback from the Whisky for Everyone blog and this year was even better! A huge thank you to all who came to sample THE WILD GEESE® Irish Whiskey Collection. At the moment, our whiskey has a growing profile in the UK, and the level of interest we received has given us the momentum to increase our presence on the UK market.
In-between the hustle and bustle at the Honourable Artillery Company, we displayed our three super premium whiskeys – the Rare Irish , Single Malt and Limited Edition. Each of them proved to be popular – all our tasting bottles were empty by the end of the weekend and some people bought up to 8 bottles! But more importantly, we met some new friends and received some very positive reactions to the brand.
The event had a very lively atmosphere and the crowd ranged from the hardcore enthusiasts to whiskey amateurs and the variety of questions we received were incredibly interesting. The event was a perfect place for us to consider how we plan to grow our brand over 2011. Currently, THE WILD GEESE® Irish Whiskey Collection can be found in 40 countries around the world and while we promote our product, we now want to connect with people who share an enthusiasm for our brand.
One of our demonstrations was with the Limited Edition Fourth Centennial, which has been very popular with industry professionals. The trick was to taste the whiskey neat to start with, and then add a drop of water and try it again. The subtle drop of water brings out the flavours in a more robust manner, which many of you seemed to enjoy. Some even came back for more! The Limited Edition features in Jim Murray’s Whisky Bible 2010, where it has been awarded 93/100 and described as ‘simply stunning… a limited edition of unlimited beauty. One of the lightest, subtle, intriguing and quite simply, disarming Irish whiskeys on the market’.
Opposite our stand was a new addition to Whisky Live – Chocolate and Love. This is a range of chocolate which aims to work in harmony with all who are involved in its production – from the growers to the customers themselves – to help ensure a fair and ethical trade. As the weekend went on the two products seemed to form a symbiotic relationship. After sampling their Flithy Rich chocolate, which has 71% cocoa, some people headed over to our stand to try THE WILD GEESE® Irish Whiskey’s Single Malt. Apparently the different flavours compliment each other very well, to create an enjoyable and unique sensation. Something the team will definitely be trying!
We were also lucky enough to feature on Whisky Connosr, who ran a live blog over the weekend by letting visitors review whiskeys that they particularly enjoyed. We were very pleased with the reviews we received, particularly enjoying Aran Connor and his friends’ comment about the “very wild” taste of the Rare Irish. But equally, we were impressed to learn that the Single Malt’s ‘flavour just bursts forward’ from Giuseppe & Pete, who also outlined THE WILD GEESE® Irish Whiskey’s unique characteristics.
Onwards to Whiskies of the World in San Francisco later in the month.