MEN OF ACTION: Rebel With A Cause

In the rush of the Christmas season it can be difficult to see past wrapping presents and decorating the tree, but for Bob Geldof this has always been a time to look beyond such commercialism.

In 1984 Bob Geldof revolutionised the Christmas single by mobilising famous music artists of the day to perform ‘Do They Know It’s Christmas’ to raise money to help sufferers of famine in Ethiopia. Today, 30 years on, Band Aid has reshaped to tackle a new cause: the Ebola crisis crippling populations across Africa.

Bob Geldof was born in Dun Laoghaire, a port town in Co. Dublin. By his own admission, he “came from a poor Irish, not particularly well educated background”, which has driven his empathetic view of the world. After leaving Ireland, The Wild Geese® have always become global citizens, fighting for causes far from home, but always remembering where they came from: Geldof embodies this.

It’s no wonder that when he had a platform to campaign on, following a succession of hits, that he started working tirelessly to aid charity. However, it’s clear he’s kept his rock n’ roll attitude and his Untamed, no nonsense approach to changing the world. Geldof was recently described by the UK’s MailOnline as “astute, distrustful of authority, compassionate, complex, intense, occasionally obnoxious, curiously sensitive”. A rebel with a cause, just like the original Wild Geese in 1691.

He has towed the line between troublemaker and guardian. Fellow activist Angelina Jolie has said: “I think what Bob Geldof does comes from his heart and he’s a wonderful, wonderful man”.

Today ‘Do They Know It’s Christmas’ has already reached number one and outperformed its 1984 counterpart, selling over 312,000 within its first week.

Geldof’s work with Band Aid is a true picture of the courageous The Wild Geese® spirit.

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