A few weekends ago THE WILD GEESE® Irish Whiskey Collection (sold in North America under the brand name of THE WILD GEESE® Irish Soldiers & Heroes’) turned up in San Francisco for Whiskies of the World Expo. The event was a huge success and back here in London, we were delighted with the pictures we received.
But its not all sitting back and looking at photographs. We need people on the ground, spreading the message of THE WILD GEESE® – to both the consumer and bar owners. Shann Dornhecker offers a behind the scenes glance at the life of a brand ambassador.
Take it away….
Being an LA native there is a natural rivalry between my hometown and San Francisco..and due to TSA pat downs, it seemed that I would never make it up there, unless I finally made an effort, however, becoming the Brand Ambassador for THE WILD GEESE® Irish Soldiers & Heroes presented me with a lovely opportunity to go.
My first day was your typical pre-show stuff – meeting our booth model Nourit Raphael, a San Francisco beauty, native born and bred, meetings with distributors, reviews of local magazines, a quick change and then off to a special pouring at Swig located on Geary St. This was a great opportunity to meet with the reps of other brands as well as some of the VIP attendees. This also provided me with the opportunity to get to know Douglas Smith, the President of Whiskies of the World and his lovely wife Lana, who were the consummate host and hostess. It’s amazing what they have built out of an idea to have a party to enjoy some great whiskies. The event was great fun and ended early enough that I could indulge in my favorite past time before turning in to get ready for the show–a cigar and a good whiskey.
Using my trusty my iPhone, it only took me 2 hours to do a 15 minute walk to find the Occidental Cigar Bar. I shall remember next time to turn on the compass when following the Google map – I learned that the streets of San Francisco are laid out at intersecting angles, and while you may walk a straight line, that straight line crossing at a light will put you on a completely different street – it really was a 15 minute walk, only I kept getting lost. Though in my meandering, I did manage to see a parade of bicyclists on Market Street including a naked man wearing nothing more than a stocking cap on his head–which caused me to wonder…is there such thing as too much self esteem?
I finally arrived at the Occidental Cigar Bar and found it to be a wonderful little refuge of the best kind of vices – cigars, whiskey, wine, a great jukebox and the only bar in San Francisco that you can still have a smoke and a drink. I met the owner/bartender – Lance, an incredibly knowledgeable gentleman who knows his whiskies, and if you tell him what you’re smoking, he can pour you something fantastic that matches your smoke perfectly. Getting to know Lance after he poured me something lovely (as he regretfully did not have THE WILD GEESE® in stock – something that was quickly remedied after he tried us at the show), he mentioned that he was building an Irish Whiskey Collection.
Chaney (former LA native and) Manager/Head Bartende of Cigar Bar & Grill in San Francisco, showing off his new UNTAMED tattoo – look for THE WILD GEESE® Irish Soldiers & Heroes Classic Blend coming soon to their location
As of this past Monday, the Occidental Cigar Bar is officially carrying THE WILD GEESE® Irish Soldiers & Heroes Classic and Single Malt. Please stop in and ask Lance or Rick for a taste and tell them I sent you.
The other wonderful thing about San Francisco is its community. Lance graciously arranged for me to meet with the Bar Manager/Head Bartender of Cigar Bar & Grill, a beautiful club, where you can have a cigar and a drink on their outside patio. Ben and Chaney not only liked the tasting but were also excited about the many cocktails you can mix with the Classic, as unlike Occidental Cigar Bar – they do make cocktails.
On Monday, Nourit graciously played hostess with her lovely friend Elyse, and they took me around to see the sites. Though it was your typical San Francisco weather, I did manage to snap the picture of the Golden Gate bridge above. For more pictures of the Whiskies of The World Show please see our Facebook Page.
THE WILD GEESE® Irish Whiskey – sold in North and Central America under the ‘brand name’ THE WILD GEESE® Irish Soldiers & Heroes – was showcasing at Whiskies of the World in San Francisco last weekend.
The event was great fun and we were astounded by the response The Collection received from the public. Its really great to see people enjoying the whiskey and connecting with the story that inspires it.
‘This Whiskey made a soldier out of me’
The story of the Flight of the Wild Geese is a key driving force behind our brand, and we really enjoy sharing it with the consumer. Continue reading “Whiskies of The World, San Francisco – 26th March 2011”
‘The Irish know their Whiskey. Go Geese!’
We you all enjoyed writing this feedback as we did reading it!
We hope you continue to enjoy our Collection! Continue reading “Whiskies of The World, San Francisco – 26th March 2011 (Pt. 2)”
The Wild Geese® Irish Whiskey turned up a few weeks ago, on our Italian distributors’ blog – Meregalli Magazine. Meregalli suggested including The Wild Geese® Single Malt in St. Patrick’s Day recipes, to help papas across the world celebrate the Irish national holiday.
But with Mother’s Day quickly approaching, the ideal gift may lay in the range of sophisticated Cocktail recipes of The Wild Geese®. The Whiskey market is growing rapidly, and with this comes innovative new ways to enjoy the unique taste Irish whiskey has to offer. Our female demographic is continuing to grow, proving that this is a whiskey for modern times. Continue reading “The Wild Geese® Irish Whiskey featured in ‘Meregalli Magazine’”
THE WILD GEESE® Irish Whiskey Collection was mingling in Singapore over the St. Patrick’s Day weekend, bringing the ‘taste of home’ to crowds at a chain of Indochine bars. The weekend was a massive success and seeing people over 6000 miles away enjoying the Collection put smile on everyone in the London office. Continue reading “The Wild Geese® Irish Whiskey in Singapore 17-19 March”
THE WILD GEESE® Irish Whiskey continued on to Highlander – a Whisky bar which specialises in Scottish Whisky. The warm welcome THE WILD GEESE® received is testament to the unique taste of The Collection. This was an excellent chance to showcase our Irish Whiskey in an intimate and sophisticated setting.
Last week, we were thrilled to learn that our Single Malt had been awarded the ‘Best Non-Aged Irish Malt’ at WWA. THE WILD GEESE® Irish Whiskey’s Single Malt is no stranger to awards. In 2010 it was named the “Best Irish Whiskey” and awarded a Double Gold Medal at WSWA.
This latest award is particularly special, as it recognises that age is not what determines a high quality whiskey. Instead, it is the high quality of ingredients used in the Single Malt which is most important. This ‘smooth, subtle and yet sophisticated’ whiskey was also awarded a Gold Medal in the super premium category of The Whiskey Masters competition organised by ‘The Spirits Business’ magazine.
The first page in our 2011 album was Whisky Live London at the Honourable Artillery Company. Last year, THE WILD GEESE® Irish Whiskey received some very encouraging feedback from the Whisky for Everyone blog and this year was even better! A huge thank you to all who came to sample THE WILD GEESE® Irish Whiskey Collection. At the moment, our whiskey has a growing profile in the UK, and the level of interest we received has given us the momentum to increase our presence on the UK market.
In-between the hustle and bustle at the Honourable Artillery Company, we displayed our three super premium whiskeys – the Rare Irish , Single Malt and Limited Edition. Each of them proved to be popular – all our tasting bottles were empty by the end of the weekend and some people bought up to 8 bottles! But more importantly, we met some new friends and received some very positive reactions to the brand.
The event had a very lively atmosphere and the crowd ranged from the hardcore enthusiasts to whiskey amateurs and the variety of questions we received were incredibly interesting. The event was a perfect place for us to consider how we plan to grow our brand over 2011. Currently, THE WILD GEESE® Irish Whiskey Collection can be found in 40 countries around the world and while we promote our product, we now want to connect with people who share an enthusiasm for our brand.
One of our demonstrations was with the Limited Edition Fourth Centennial, which has been very popular with industry professionals. The trick was to taste the whiskey neat to start with, and then add a drop of water and try it again. The subtle drop of water brings out the flavours in a more robust manner, which many of you seemed to enjoy. Some even came back for more! The Limited Edition features in Jim Murray’s Whisky Bible 2010, where it has been awarded 93/100 and described as ‘simply stunning… a limited edition of unlimited beauty. One of the lightest, subtle, intriguing and quite simply, disarming Irish whiskeys on the market’.
Opposite our stand was a new addition to Whisky Live – Chocolate and Love. This is a range of chocolate which aims to work in harmony with all who are involved in its production – from the growers to the customers themselves – to help ensure a fair and ethical trade. As the weekend went on the two products seemed to form a symbiotic relationship. After sampling their Flithy Rich chocolate, which has 71% cocoa, some people headed over to our stand to try THE WILD GEESE® Irish Whiskey’s Single Malt. Apparently the different flavours compliment each other very well, to create an enjoyable and unique sensation. Something the team will definitely be trying!
We were also lucky enough to feature on Whisky Connosr, who ran a live blog over the weekend by letting visitors review whiskeys that they particularly enjoyed. We were very pleased with the reviews we received, particularly enjoying Aran Connor and his friends’ comment about the “very wild” taste of the Rare Irish. But equally, we were impressed to learn that the Single Malt’s ‘flavour just bursts forward’ from Giuseppe & Pete, who also outlined THE WILD GEESE® Irish Whiskey’s unique characteristics.
Onwards to Whiskies of the World in San Francisco later in the month.
During 2010 The Wild Geese® Irish Whiskey Collection has been making a name for itself, receiving many awards and accolades from around the world. Continue reading “The Legend of 1691”